The purpose of the BlackHeartsClub Collective is to be a voice for the underground creative culture by producing informing, entertaining and appealing content, curating engaging and unique events for the new generation of creatives and providing services for up and coming music artists to help them develop their craft. Chrissy LaVonne is the owner, main writer, event curator and director of this website.

The three main branches of the BLACKHEARTSCLUB brand are

-Content production

-Event Curation

-Artist Development